The open-source platform for music branding theory, processes and world renown case studies.
The project’s idea
What is music branding basics?
Music Branding basic is a knowlodge platform dedicated to sonic identities that allows designers, creatives, music lovers and curious people to deep dive in how a brand can sound and be remembered.
Branding theory
A brand is much more than just a product or service: it is an experience that encompasses all aspects of the customer.
Music Terminology
Used to describe the elements of music. Including names of the different melodies, clefs, dynamics, beats and more.
Psychoacoustics
How humans process and perceive sound. Studies how we hear sounds, we interpret them, and how they affect us emotionally and psychologically.
Music Branding process
Creating and developing a brand identity for a company through sound. Including the creation of a sonic logo, brand theme, UI sounds and more.
Best case studies
Explore 30+ case studies of the best and most succesful corporate sonic identities with videos, snippets of sound and curated descritpions.
The future of music branding
Discover what the future of the practice holds for designers and consumers through the analysis of real world experiments with cutting edge tech.
The sources
World class case studies and KOLs
Thanks to the analysis of the existing academic literature, various interviews with Key Opinion Leaders of the industry and hours of case study analysis, this tool should be able to prive with the best knowledge out there.
4+
Interview to industry KOL
Working in the music branding industry in different companies.
35
Available case studies
Chosen between the best corporations in the world.
8
Curated case studies
Carefully reviewed and discussed with industry KOLs.
150+
pages in the report
In-depth analysis for an accurate picture of music branding.
