Music Branding Basics

About

Find out the behind the scenes and how you can contribute to the growth of this project.

The idea behing the platform

The central hub for music branding lovers

The platform has been primarily thought for academic use and personal knowledge, in order to grow and foster the basic understanding of what music branding and how it could be beneficial for Communication Designers in current and future situations. Nonetheless, it is open to anybody who wants to learn and develop ideas on the topic. It is part of a bigger thesis project developed for the MsC in Communication Design at Politecnico di Milano.

Learn the basics

Start by exploring the basics of music terminology, music perception and music branding defintion.

  • Get acquainted with the basic terminology

  • Deep dive into the process of music branding

  • Imagine the future of music branding and related audio technology

Explore Case studies

Start by exploring the basics of music terminology, music perception and music branding defintion.

  • Choose from a variety of case studies

  • Read curated descriptions of projects

  • Multimedia material and bonus content included

Contribute

Feel like something could be improved or simply want to report mistakes and errors along the way?

  • Click on the contribute call to action

  • Head over to github.com

  • Suggest your edit and wait for the approval process

Let’s keep in touch!

Want to know more? Please do not hesitate to contact me or downlaod the full report to get to know more!

Contact me

© 2022 Andrea Silvano.