Under the brand claim "Ingenuity for life", Siemens has developed a new brand sound together with why do birds. The company and the people are at the center of the brand positioning and the new brand sound connects both worlds: the engineering art and the inventiveness, the "ingenuity" and the customer benefit "life". The sound is part of the holistic approach to brand management of Siemens, which is a pioneer in the use of sound in branding.
An orchestral interpretation of the Siemens Brand Sound interwoven with modern electrical elements and beats, specailly created by why do birds for high-level events and occasions like the annual Werner von Siemens Award Ceremony, honoring innovative projects within the company.
From: WhyDoBirds